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ElevenLabs·Product Manager·Onsite - Product Sense / Strategy·Senior

Senior
Apr 2026

Summary

Interviewed for a PM role at ElevenLabs, focused entirely on product design and prioritization for their audio/dubbing tooling. Two questions, both squarely in the product sense space. Left feeling like I could've gone deeper on the collaboration angle.

Questions Asked (2)

Q1

Design a product for a collaborative audio transcription and dubbing tool.

Product Sense & IdeationSystem DesignCross-functional Alignment
Author's notes

This is the kind of open-ended design question where you can go in ten directions and none of them feel wrong, which is the problem.

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AI HintsAI Generated

Suggested Approach

Start by clarifying the target user and core problem, then propose a focused MVP that leverages ElevenLabs' voice AI strengths. Structure your answer around user needs, product features, technical architecture, and cross-functional execution, emphasizing collaboration and scalability.

Pro tip: Anchor your design in a specific high-value use case (e.g., podcast localization) to show focus, and proactively address data privacy and rights management—critical for audio content.

1. Clarify the Problem and Users

Ask clarifying questions to define the target users (e.g., content creators, media companies) and their pain points in transcription and dubbing workflows. Establish success metrics like accuracy, turnaround time, and cost savings.

2. Define the Product Vision and MVP

Propose a collaborative platform that combines AI transcription, speaker diarization, and voice cloning for dubbing. Prioritize an MVP with real-time collaboration, version control, and seamless export to popular editing tools.

3. Outline Key Features and User Flows

Detail core features: multi-user editing, comment threads, role-based permissions, and AI-assisted translation. Describe a typical workflow from upload to final dubbed output, highlighting collaboration touchpoints.

4. Address Technical Architecture and Integration

Explain how ElevenLabs' APIs (speech-to-text, text-to-speech, voice cloning) power the backend. Discuss scalability, latency, and integration with existing tools (e.g., Adobe Premiere, Descript).

5. Plan Cross-Functional Execution and Go-to-Market

Identify key stakeholders (engineering, design, legal, marketing) and outline a phased rollout. Discuss pricing models, partnerships, and metrics to track post-launch.

Key Points to Mention

  • Leverage ElevenLabs' core AI strengths in voice synthesis and cloning for differentiation.
  • Prioritize real-time collaboration features like simultaneous editing and commenting.
  • Ensure robust rights management and consent workflows for voice cloning.
  • Design for scalability and low-latency processing for large audio files.
  • Integrate with popular content creation tools to fit existing workflows.
  • Define clear success metrics: transcription accuracy, dubbing quality, user adoption.

AI-generated suggestions, not part of the candidate's original notes. May be inaccurate — verify before relying on them.

Q2

How would you prioritize features for a team-based transcription studio built for dubbing workflows?

Roadmap PrioritizationProduct StrategyStakeholder Management
Author's notes

Jumped straight to a prioritization matrix and it felt a bit mechanical in retrospect.

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AI HintsAI Generated

Suggested Approach

Start by clarifying the user segments and their core jobs-to-be-done within dubbing workflows, then prioritize features based on impact on those jobs, strategic alignment with ElevenLabs' AI capabilities, and effort. Use a framework like RICE or weighted scoring to make trade-offs explicit, and tie each feature to a measurable outcome such as time saved or quality improvement.

Pro tip: Anchor your prioritization in the unique constraints of dubbing—like lip-sync accuracy, multi-speaker collaboration, and localization quality—and show how you'd validate assumptions with rapid user testing before committing engineering resources.

1. Define target users and core workflows

Identify the primary personas (e.g., dubbing studios, localization teams, independent creators) and map their end-to-end transcription and dubbing workflow to uncover pain points and critical steps.

2. Establish prioritization criteria

Choose criteria such as user impact, strategic fit, effort, and risk, and weight them based on company goals and user needs.

3. Score and rank features

Apply a scoring model (e.g., RICE) to each candidate feature, using data from user research, support tickets, and competitive analysis to inform estimates.

4. Validate with stakeholders and iterate

Socialize the prioritized list with engineering, design, and key customers to gather feedback, adjust scores, and build consensus.

5. Define success metrics and roadmap

For top features, define clear success metrics (e.g., reduction in transcription time, increase in dubbing accuracy) and sequence them into a phased roadmap with milestones.

Key Points to Mention

  • User research and jobs-to-be-done for dubbing professionals
  • Prioritization frameworks like RICE or weighted scoring
  • Strategic alignment with ElevenLabs' AI and voice synthesis strengths
  • Collaboration features for team-based workflows (e.g., shared projects, roles, permissions)
  • Integration with existing dubbing tools and formats (e.g., video editors, subtitle formats)
  • Metrics for success: time saved, accuracy, user adoption, and retention

AI-generated suggestions, not part of the candidate's original notes. May be inaccurate — verify before relying on them.