I went with Marketplace because I had a real story around it, but in hindsight I wonder if that was too safe.
Choose a product you genuinely use and understand deeply, then structure your answer around its core value proposition, target user, and strategic importance to Meta. Show product sense by articulating why it succeeds, and optionally suggest one improvement to demonstrate critical thinking.
Pro tip: Avoid picking the most obvious product like Facebook or Instagram unless you have a unique angle; instead, choose a product where you can demonstrate deep user empathy and strategic insight, such as WhatsApp, Messenger, or even a lesser-known Meta product. Always tie your answer back to Meta's mission and business goals.
Choose a Meta product you know well and can speak about authentically. Consider its user base, core functionality, and strategic role within Meta's ecosystem.
Articulate your personal connection and the product's value proposition. Focus on user needs it addresses and what makes it stand out.
Discuss how the product fits into Meta's broader strategy, its competitive landscape, and its impact on users and the business.
Highlight what the product does well and where it could improve. Show balanced thinking by acknowledging trade-offs.
Propose one concrete enhancement that would benefit users and align with Meta's goals. Explain how you would prioritize and measure it.
AI-generated suggestions, not part of the candidate's original notes. May be inaccurate — verify before relying on them.