The three-sided framing is the whole point of the question and I kind of underweighted it at first.
Start by clarifying the goal: empower restaurants to self-serve promotional offers, increasing their sales and platform GMV. Then, outline the key user needs, design the tool's core features (offer creation, funding, targeting, analytics), and address critical considerations like fraud, budget control, and integration with Swiggy's existing systems. Conclude with success metrics and a phased rollout plan.
Pro tip: Emphasize the importance of balancing restaurant autonomy with platform-level controls to prevent discount abuse and ensure a positive user experience for consumers and riders. Highlight how the tool can drive incremental revenue for both restaurants and Swiggy.
Define the primary objective (e.g., increase restaurant sales, platform orders) and identify key stakeholders (restaurants, consumers, Swiggy). Understand restaurant pain points: lack of control, complex processes, and desire for measurable ROI.
Outline essential functionalities: offer creation (discount type, value, duration), budget setting, targeting (customer segments, geographies), scheduling, and real-time analytics. Ensure the interface is intuitive for restaurant owners with varying technical skills.
Consider integration with Swiggy's payment, order management, and fraud detection systems. Implement safeguards: budget caps, offer approval workflows, and fraud prevention. Ensure scalability and reliability.
Establish KPIs: adoption rate, number of offers created, incremental orders, ROI for restaurants, and impact on platform GMV. Plan for A/B testing and iterative improvements based on feedback.
Propose a phased rollout: pilot with select restaurants, gather feedback, refine, then scale. Develop a communication plan to educate restaurants and drive adoption.
AI-generated suggestions, not part of the candidate's original notes. May be inaccurate — verify before relying on them.