I went straight into listing ranking and relevance, which felt right, but I fumbled when they pushed on cold start for new sellers.
Start by clarifying the core ML-driven problems in Facebook Marketplace: matching buyers with relevant listings, ranking search results, recommending items, and detecting fraud. Then outline an end-to-end ML system covering data, features, models, and evaluation, while discussing trade-offs between relevance, engagement, and trust. Finally, tie your design to Meta's scale and product goals, emphasizing iterative experimentation and metrics.
Pro tip: Anchor your answer in Meta's key metrics: meaningful social interactions and long-term user value, not just clicks. Show you understand that Marketplace is a two-sided platform where ML must balance buyer relevance, seller success, and marketplace health.
Ask clarifying questions about scope (e.g., search, recommendations, fraud) and define success metrics like CTR, conversion, and user retention. Identify the main ML problems: ranking, retrieval, personalization, and integrity.
Describe data sources: user interactions, listing attributes, seller history, and social graph. Outline feature engineering for users, items, and context, including embeddings and real-time features.
Explain a two-stage system: candidate generation (e.g., two-tower embeddings) and ranking (e.g., deep learning with multi-task objectives). Include specialized models for fraud detection and pricing suggestions.
Cover offline metrics (AUC, NDCG) and online A/B testing with guardrail metrics. Discuss how to handle cold-start, feedback loops, and bias.
Discuss trade-offs between relevance and diversity, latency and model complexity, and personalization vs. privacy. Highlight infrastructure for large-scale training and serving.
AI-generated suggestions, not part of the candidate's original notes. May be inaccurate — verify before relying on them.