I went straight into business value and ROI framing, which felt right at the time but I think I skipped too fast past the part where you actually figure out who the stakeholders are and what they care about individually.
Start by framing the problem in terms of LinkedIn's strategic goals and stakeholder pain points, then propose a phased, data-driven approach that de-risks adoption. Emphasize cross-functional alignment by co-creating success metrics and addressing concerns through pilots and iterative feedback.
Pro tip: Anchor your pitch in LinkedIn's existing data ecosystem and show how the new platform amplifies current tools rather than replacing them, which reduces perceived threat and builds trust.
Identify key stakeholders (e.g., engineering, data science, marketing, sales) and their current challenges with analytics. Listen to their goals and concerns to tailor your pitch.
Connect the new platform to LinkedIn's mission and OKRs, such as increasing member value, revenue growth, or operational efficiency. Show how it enables better decision-making across the company.
Quantify the potential impact (e.g., cost savings, revenue uplift, time-to-insight reduction) and outline risks with mitigation strategies. Use data from internal pilots or industry benchmarks.
Suggest a pilot with a willing team to demonstrate value early, then scale. This reduces risk and builds momentum by showing tangible results.
Engage stakeholders in design decisions, address objections (e.g., cost, migration effort), and establish shared success metrics. Foster ownership by involving them in the process.
AI-generated suggestions, not part of the candidate's original notes. May be inaccurate — verify before relying on them.