I went straight into features without anchoring on the user first, which I regretted about two minutes in.
Start by clarifying the goal of the travel product within Instagram's ecosystem, then segment users and identify a high-value problem. Structure your answer around a specific product idea, explaining how it leverages Instagram's strengths (visual content, social graph, creators) and how you'd measure success.
Pro tip: Anchor your answer in Instagram's core value proposition—visual storytelling and social discovery—and show how the travel product enhances engagement and monetization without cannibalizing existing features. Mention potential risks like privacy or content saturation to demonstrate holistic thinking.
Ask clarifying questions to understand the objective: Is this to increase user engagement, drive revenue, or compete with other travel platforms? Define what success looks like for Instagram.
Choose a target user segment (e.g., travel influencers, casual travelers, local explorers) and pinpoint their key pain points in travel planning, sharing, or discovery that Instagram can uniquely solve.
Describe a specific product idea that integrates seamlessly with Instagram's existing features (Stories, Reels, Maps, Shopping). Explain how it works and why it's a natural fit.
Discuss how you would prioritize features using a framework like RICE, and outline a validation plan (e.g., MVP, user testing, A/B tests) to ensure product-market fit.
List key metrics to track success, such as engagement rate, time spent, number of trips planned, or revenue from bookings, and explain how they tie back to the initial goal.
AI-generated suggestions, not part of the candidate's original notes. May be inaccurate — verify before relying on them.