I started by trying to narrow the user base instead of just listing features, which felt right, but I spent too long on the setup and rushed the actual solutions.
Start by clarifying the goal of improving Stories—whether it's increasing engagement, retention, or monetization—and then segment users to identify pain points. Prioritize improvements using a framework like RICE, and propose a few features with clear success metrics, focusing on high-impact areas.
Pro tip: Anchor your improvements in Instagram's core value of ephemeral, low-pressure sharing, and consider how changes might affect the broader Meta ecosystem, such as cross-posting to Facebook or WhatsApp.
Ask clarifying questions to understand what 'improve' means—e.g., increase daily active users, time spent, or ad revenue. Confirm if the focus is on creation, consumption, or monetization.
Break down users by behavior (creators vs. viewers, frequent vs. occasional) and identify their key frustrations, such as difficulty discovering content or lack of creative tools.
Generate potential features addressing pain points, then prioritize using a framework like RICE (Reach, Impact, Confidence, Effort) to select the most promising ones.
For each prioritized feature, outline success metrics (e.g., engagement rate, retention) and discuss potential trade-offs, such as impact on user experience or technical complexity.
Summarize your top recommendation(s) with a phased rollout plan, including A/B testing and iteration based on user feedback.
AI-generated suggestions, not part of the candidate's original notes. May be inaccurate — verify before relying on them.