The first part is easy enough, you just list apps you actually use.
Choose three apps that you genuinely use and can speak about with insight, ideally showing range in product types. For the chosen app, quickly frame the company's mission and business model, then identify the single KPI that best captures sustainable value creation—balancing user value and business value. Explain why that KPI is the best proxy for long-term success, and how you'd guard against gaming it.
Pro tip: Pick a KPI that is a leading indicator of long-term growth, not a lagging one like revenue. Show you understand trade-offs by mentioning a counter-metric you'd monitor to prevent unintended consequences.
Choose three apps you know well and that represent different product categories (e.g., utility, social, productivity). Briefly state why you love each, focusing on the user problem they solve.
Select the app where you can most clearly articulate the business model and user value. In one sentence, state its core mission and how it makes money.
Identify one KPI that best measures the health of the product's core value exchange. Explain why it's the best proxy for long-term success, linking it to both user and business outcomes.
Explain why this KPI is superior to alternatives, and how it would guide decisions. Mention potential pitfalls and a counter-metric to ensure balanced growth.
AI-generated suggestions, not part of the candidate's original notes. May be inaccurate — verify before relying on them.