I went straight to segmentation, which I think was the right instinct.
Start by clarifying what 'cancellations' means (pre-match vs. post-match) and segmenting the spike by user, driver, time, and geography to isolate the root cause. Then prioritize fixes based on impact and validate with experiments, while monitoring for unintended consequences.
Pro tip: Always tie the diagnosis back to the company's north-star metric (e.g., completed rides) and show you can balance quick wins with long-term marketplace health. Mention that you'd set up a war room with cross-functional partners to align on data and actions.
Clarify what constitutes a cancellation (pre-match, post-match, by user or driver) and segment the spike by time, geography, user cohort, and ride type to identify patterns.
Brainstorm potential causes (e.g., pricing changes, ETA inaccuracy, driver supply, competitor promotions, app bugs) and validate with data from analytics, user feedback, and operational metrics.
Use impact sizing and correlation analysis to rank hypotheses, focusing on the most likely and highest-impact drivers of cancellations.
Develop targeted fixes (e.g., improve ETA algorithm, adjust incentives, fix bugs) and run A/B tests to measure effectiveness, ensuring solutions address the root cause without harming other metrics.
Track cancellation rates and related metrics post-intervention, set up alerts for future spikes, and continuously refine based on feedback and data.
AI-generated suggestions, not part of the candidate's original notes. May be inaccurate — verify before relying on them.