I spent the first few minutes just trying to figure out who exactly 'senior citizens' meant and what their actual pain points were with existing streaming services.
Start by clarifying the goal and constraints, then segment the senior audience to identify key needs. Propose a focused MVP that addresses the most critical pain points, and outline how you would measure success and iterate based on user feedback.
Pro tip: Emphasize accessibility and simplicity, but also highlight the importance of involving senior citizens in the design process through user testing to ensure the product truly meets their needs.
Ask questions to understand the company's goals, target market, and any constraints (e.g., budget, timeline, existing products). This ensures your solution aligns with business objectives.
Break down the senior demographic into sub-segments based on tech-savviness, interests, and physical abilities. This helps tailor features to different needs.
List common challenges seniors face with video streaming, such as complex interfaces, small text, and difficulty navigating. Prioritize these based on impact.
Outline a minimal viable product that addresses top pain points, focusing on simplicity, accessibility, and content relevance. Include features like voice control, large buttons, and curated content.
Specify metrics like user engagement, retention, and satisfaction. Describe how you would gather feedback and iterate to improve the product.
AI-generated suggestions, not part of the candidate's original notes. May be inaccurate — verify before relying on them.