The six-month window is what tripped me up.
Start by clarifying the goal of improving listing discovery—likely increasing bookings and guest satisfaction—and segment users by intent (e.g., inspiration vs. specific search). Then prioritize opportunities using a framework like RICE, focusing on high-impact areas such as personalization, search relevance, and trust signals, and outline a phased roadmap with measurable success metrics.
Pro tip: Acknowledge the two-sided marketplace: improvements for guests must also benefit hosts (e.g., better matching reduces vacancy). Also, tie discovery improvements to Airbnb's unique strengths like unique stays and local experiences to differentiate from generic OTAs.
Define what 'improve discovery' means: increase conversion rate, booking value, or guest satisfaction? Establish north-star metrics like search-to-book rate and time-to-book.
Identify key user segments (e.g., leisure travelers, business travelers, group trips) and their discovery intents (inspiration, specific destination, flexible dates).
Map current discovery journey and pinpoint friction: irrelevant results, lack of personalization, overwhelming filters, or poor mobile experience.
Use a prioritization framework (e.g., RICE) to evaluate potential improvements like AI-driven recommendations, enhanced filters, or social proof.
Propose a 6-month phased plan with quick wins and strategic bets, and specify how you'll measure impact (A/B tests, KPIs).
AI-generated suggestions, not part of the candidate's original notes. May be inaccurate — verify before relying on them.