Super broad, which is either a gift or a trap depending on how structured your thinking is.
Start by clarifying the scope of 'air travelers' and the product context, then choose a specific user segment and pain point to focus on. Structure your answer by defining the user, identifying their needs, brainstorming solutions, prioritizing one, and outlining success metrics.
Pro tip: Show adaptability by acknowledging that air travel has diverse segments (e.g., business vs. leisure) and that you're intentionally narrowing to one to provide depth. This demonstrates strategic thinking and avoids boiling the ocean.
Ask clarifying questions to understand the product's constraints, such as whether it's a mobile app, service, or physical product, and which segment of air travelers to target (e.g., frequent business flyers, families, budget travelers).
Select a specific user segment and articulate their key pain points throughout the travel journey (before, during, after flight). Use a user persona to make it concrete.
Brainstorm 3-5 potential product ideas that address the identified pain points, ensuring they align with Google's strengths (e.g., AI, data, ecosystem).
Choose one idea to develop further, explaining your prioritization criteria (e.g., impact, feasibility, differentiation). Describe the product's key features and how it solves the user's problem.
Outline how you would measure the product's success, including user adoption, engagement, and business metrics, and mention potential risks or trade-offs.
AI-generated suggestions, not part of the candidate's original notes. May be inaccurate — verify before relying on them.