Weird prompt to get at a LinkedIn interview but here we are.
Start by clarifying the ambiguous prompt—ask whether this is a standalone Meta travel app or a travel feature within Meta's existing ecosystem, and which user segment to prioritize. Then structure your answer around a specific user problem, a clear product vision, and how Meta's unique assets (social graph, AR/VR, messaging) create differentiation. Finally, prioritize features using a framework like RICE and outline success metrics.
Pro tip: Anchor your design in Meta's core strength: social connection and identity. Show how the travel experience leverages the social graph (e.g., seeing where friends have been, group trip planning) and immersive tech (AR/VR) to create a moat that competitors like Google Maps or TripAdvisor can't easily replicate.
Ask clarifying questions to define the product scope, target user, and business goal. For example, is this a new standalone app or a feature within Facebook/Instagram? Which traveler segment (e.g., social group travelers, explorers) should we focus on?
Identify a specific, high-value pain point in travel planning or experiencing. Use a user persona and journey to ground the problem, such as 'group trip planning is chaotic and fragmented across apps.'
Articulate a clear product vision that leverages Meta's unique assets (social graph, AR/VR, messaging). Describe 2-3 key features that solve the problem, explaining how they work and why they're differentiated.
Use a prioritization framework (e.g., RICE) to choose which features to build first. Discuss how you would validate assumptions through user research or a minimum viable product (MVP).
Outline key success metrics (e.g., engagement, trip completions, social shares) and potential risks (e.g., privacy concerns, monetization). Explain how you would measure and mitigate them.
AI-generated suggestions, not part of the candidate's original notes. May be inaccurate — verify before relying on them.