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This question is nine questions stapled together and handed to you like it's one thing.
Structure your answer as a production-grade ML design: start with data and target characterization, then model choice and loss function, followed by validation and uncertainty quantification, and finish with interpretability and monitoring. Emphasize how each decision addresses the specific challenges of zero-inflated, heavy-tailed CLV_90 and high-cardinality campaign IDs. Explicitly compare regularized linear models and gradient boosting, justifying a hybrid or staged approach.
Pro tip: Frame the problem as a two-part model (classification for zero vs. non-zero, regression for positive spend) and use quantile or Tweedie loss to handle the zero-inflation and heavy tail; this often outperforms a single model and naturally yields prediction intervals. Also, treat campaign IDs with target encoding inside a time-aware CV loop to avoid leakage.
Profile the target distribution (zero-inflation, skew, kurtosis) and features (cardinality, missingness, temporal patterns). Identify potential leakage sources such as future spend or campaign exposure timing.
Handle high-cardinality campaign IDs via target encoding or hashing within a time-based CV. Apply transformations (log1p, Box-Cox) to skewed spend features, and address multicollinearity with VIF or regularization.
Choose a loss appropriate for zero-inflated heavy tails (Tweedie, quantile, or two-part model). Compare regularized linear models (Lasso/ElasticNet) for interpretability and stability against gradient boosting (XGBoost/LightGBM) for flexibility, considering a stacked ensemble.
Use time-based cross-validation (expanding window) to mimic production. Quantify prediction intervals via quantile regression or conformal prediction. Check heteroskedasticity by plotting residuals vs. predictions and consider weighted loss.
Use SHAP or permutation importance for global and local explanations, especially for campaign IDs. Monitor feature drift and prediction distribution, and set up a retraining cadence.
AI-generated suggestions, not part of the candidate's original notes. May be inaccurate — verify before relying on them.