Motorola·Product Manager·Onsite - Product Sense / Strategy·Senior

SeniorPrefer not to say

Apr 2026

Summary

Got a product design question at Motorola that was pretty open-ended. One question, no real structure given, just figure it out.

Questions Asked (1)

How would you design a ride-sharing app specifically for corporate employees?

Product Sense & IdeationProduct Strategy

Author's notes

I went straight into features and kind of forgot to nail down who exactly the user was first.

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AI HintsAI Generated

Suggested Approach

Start by clarifying the goal: is this a B2B2C product for companies to offer as an employee benefit, or a consumer app targeting corporate employees? Then segment users (employees, employers, drivers) and prioritize their needs. Structure your answer around a clear product vision, key features, and a phased rollout, emphasizing how it leverages Motorola's strengths in mobile and enterprise solutions.

Pro tip: Anchor your design in a specific business model (e.g., employer-subsidized rides) and show how it creates a win-win-win for employees, employers, and drivers. Also, mention how Motorola's expertise in mobile devices and enterprise mobility could differentiate the solution.

1. Clarify the Objective and Scope

Ask clarifying questions to understand if the app is for a single company or multiple, if it's a benefit or a replacement for existing corporate travel, and what success looks like (e.g., adoption, cost savings).

2. Identify Users and Their Needs

Map out the three key user groups: employees (commuters, business travelers), employers (HR, finance), and drivers. List their pain points and desired outcomes, such as convenience, cost control, and safety.

3. Define the Value Proposition and Business Model

Propose a clear value proposition for each user group. For example, employees get seamless, subsidized rides; employers get cost visibility and employee satisfaction; drivers get steady corporate demand. Outline a revenue model (e.g., subscription, per-ride fee).

4. Prioritize Features and MVP

List potential features (e.g., corporate account integration, scheduling, expense reporting, safety features) and prioritize them using a framework like RICE or MoSCoW. Define a minimal viable product that delivers core value.

5. Plan Rollout and Success Metrics

Suggest a phased rollout (pilot with one company, then scale) and define key metrics (e.g., active users, rides per employee, cost per ride, satisfaction scores). Mention how to iterate based on feedback.

Key Points to Mention

Integration with corporate expense systems (e.g., Concur, Expensify) for seamless billing and reporting.
Safety and compliance features, such as driver background checks, ride tracking, and policy enforcement (e.g., ride limits).
Employer dashboard for managing budgets, setting policies, and analyzing usage.
Incentives for employees to use the service, such as subsidized rides or rewards.
Leveraging Motorola's strengths: mobile device integration, enterprise security, and possibly hardware (e.g., in-car systems).
Competitive landscape: how this differs from Uber for Business, Lyft Business, and other corporate mobility solutions.

AI-generated suggestions, not part of the candidate's original notes. May be inaccurate — verify before relying on them.