I jumped straight to trust and security concerns, which felt obvious in retrospect.
Start by clarifying the metric and time frame, then segment the user base to identify where the decline is concentrated. Use a funnel-based root cause analysis to systematically explore potential causes across the user journey, from awareness to linking, and prioritize hypotheses based on data.
Pro tip: Demonstrate product sense by connecting technical changes (e.g., API updates, app performance) to user behavior, and always suggest validating hypotheses with A/B tests or user research before jumping to solutions.
Ask clarifying questions to understand what 'linking bank accounts' means, how the decline is measured, and the time frame. Determine if it's a drop in new linkings, overall linked accounts, or linking rate.
Break down the decline by user demographics (new vs. existing, iOS vs. Android, geography), time (sudden vs. gradual), and platform to identify patterns and narrow down potential causes.
Outline the steps a user takes to link a bank account, from discovering the feature to completing the link. Look for technical issues, UX friction, or external factors at each stage.
Brainstorm potential causes across categories: technical (bugs, API changes), product (UI changes, new features), external (competition, regulations), and user behavior (trust, alternatives). Prioritize based on impact and likelihood.
Suggest ways to validate top hypotheses, such as analyzing logs, conducting user surveys, or running A/B tests. Outline potential solutions if a cause is confirmed.
AI-generated suggestions, not part of the candidate's original notes. May be inaccurate — verify before relying on them.