I started with feature engineering and class imbalance, which felt like the right move, but I probably spent too long on SMOTE and undersampling before even touching model selection.
Start by clarifying the business context and constraints, then walk through the end-to-end ML lifecycle: data collection, feature engineering, model selection, evaluation, and deployment. Emphasize how you would handle extreme class imbalance, concept drift, and real-time scoring requirements, while aligning with Apple's privacy standards.
Pro tip: Highlight the importance of precision-recall trade-offs and cost-sensitive learning, and mention how you would monitor model performance in production to detect fraud pattern shifts. Also, discuss privacy-preserving techniques like federated learning or on-device processing, which are highly relevant at Apple.
Ask about data volume, latency requirements, available features, and business costs of false positives vs. false negatives. Understand regulatory and privacy constraints (e.g., GDPR, Apple's privacy policies).
Gather historical transaction data, including labeled fraud cases. Handle missing values, outliers, and normalize features. Address class imbalance via techniques like SMOTE, undersampling, or class weights.
Create features such as transaction amount, time since last transaction, merchant category, location, and user behavior patterns. Consider aggregations over sliding windows and graph-based features (e.g., shared devices/IPs).
Choose models robust to imbalance and non-linear patterns: tree-based ensembles (XGBoost, LightGBM), anomaly detection (Isolation Forest, Autoencoders), or sequence models (LSTM). Use cross-validation with stratified sampling and evaluate using precision, recall, F1, and AUC-PR.
Deploy model for real-time scoring with low latency (e.g., using TensorFlow Serving or ONNX). Set up monitoring for data drift, model decay, and feedback loops. Implement a retraining pipeline and consider online learning for rapid adaptation.
AI-generated suggestions, not part of the candidate's original notes. May be inaccurate — verify before relying on them.