I went straight to job seekers because that felt like the obvious Premium audience, but halfway through I realized I was basically just describing features that already exist.
Start by segmenting LinkedIn's user base and identifying the core value propositions of Premium for each segment, then prioritize features that address high-impact user needs and align with LinkedIn's strategic goals. Focus on features that create clear, measurable value for both users and LinkedIn's business model, and consider how to drive adoption and retention.
Pro tip: Anchor your answer in LinkedIn's unique data and network effects—features that leverage the Economic Graph or enhance the value of a user's professional network are more defensible and scalable than generic productivity tools.
Identify the key user segments (e.g., job seekers, sales professionals, recruiters, executives) and the specific pain points Premium solves for each. Clarify how Premium currently differentiates from free LinkedIn.
Brainstorm features that address unmet needs or enhance existing Premium benefits, such as advanced analytics, personalized insights, or exclusive networking opportunities. Prioritize based on potential impact on conversion, retention, and revenue.
Assess each feature's technical feasibility, alignment with LinkedIn's strengths (e.g., data, network), and potential to drive subscription growth. Consider dependencies and risks.
Outline how you would measure success (e.g., conversion rate, retention, engagement) and how you would position and promote the feature to target users. Consider pricing and packaging implications.
Select the top 1-2 features to focus on, explaining your rationale and how they fit into a phased roadmap. Be prepared to discuss trade-offs and potential iterations.
AI-generated suggestions, not part of the candidate's original notes. May be inaccurate — verify before relying on them.