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Gameberry Labs·Product Manager·Onsite - Product Sense / Strategy·Intermediate

Intermediate
Jun 2026

Summary

Interviewed for a PM role at Gameberry Labs and got a product sense question about Instagram's teen engagement. Pretty focused session, just the one meaty case question from what I remember.

Questions Asked (1)

Q1

How would you improve Instagram's engagement for users aged 13 to 19?

Product Sense & IdeationProduct StrategyProduct Analytics & Metrics
Author's notes

I went straight into user segmentation, which felt right, but I spent way too long on the problem space and rushed the actual solutions.

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AI HintsAI Generated

Suggested Approach

Start by clarifying the goal and defining engagement metrics for the 13-19 age group, then segment users to understand their unique needs and pain points. Brainstorm and prioritize features that address these needs, and finally define success metrics and potential risks.

Pro tip: Show empathy by acknowledging that teens are not a monolith—segment by age (13-15 vs 16-19) and interests, and consider privacy and safety implications, which are critical for this demographic.

1. Clarify Goal & Metrics

Define what 'engagement' means (e.g., DAU, time spent, interactions) and set a clear objective for improvement. Ask clarifying questions if needed.

2. Understand the User

Segment the 13-19 audience by age, interests, and behaviors. Identify their core needs, pain points, and how they currently use Instagram versus competitors.

3. Ideate Solutions

Brainstorm features or changes that address the identified needs, focusing on areas like content discovery, creation, social interaction, and safety.

4. Prioritize & Validate

Use a framework (e.g., RICE, impact/effort) to prioritize ideas. Consider feasibility, potential impact, and alignment with Instagram's strategy.

5. Define Success & Risks

Outline how you would measure success (e.g., A/B tests, metrics) and identify potential risks or unintended consequences, especially around privacy and well-being.

Key Points to Mention

  • Teens are not a monolith; segment by age and interests (e.g., 13-15 vs 16-19).
  • Privacy and safety are paramount for this demographic; any feature must comply with regulations like COPPA/GDPR.
  • Leverage trends like ephemeral content, interactive features (polls, quizzes), and creator tools.
  • Consider competition from TikTok, Snapchat, and BeReal; identify Instagram's unique value proposition.
  • Use data to validate assumptions: A/B testing, cohort analysis, and engagement metrics.
  • Balance engagement with user well-being; avoid features that could be addictive or harmful.

AI-generated suggestions, not part of the candidate's original notes. May be inaccurate — verify before relying on them.