Google·Product Manager·Onsite - Product Sense / Strategy·Senior

Senior

Apr 2026

Summary

Product sense round at Google for a PM role. One question about DoorDash metrics, which sounds straightforward until you're actually sitting there trying to decide what matters most.

Questions Asked (1)

What are the most important metrics you would track for DoorDash?

Product Analytics & MetricsProduct StrategyProduct Sense & Ideation

Author's notes

I went straight to GMV and order volume and the interviewer just kind of waited.

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AI HintsAI Generated

Suggested Approach

Start by clarifying the goal: DoorDash is a three-sided marketplace (consumers, dashers, merchants), so metrics must balance growth, engagement, and operational efficiency. Structure your answer around the customer journey (discovery to delivery) and the marketplace health, highlighting a few north-star and supporting metrics with rationale.

Pro tip: Tie each metric to a strategic objective (e.g., growth, retention, efficiency) and mention how you'd prioritize them using a framework like HEART or AARRR, showing product sense and analytical rigor.

1. Clarify the business model and goals

Briefly state DoorDash's three-sided marketplace and key objectives: growth, customer experience, and operational efficiency. This sets the context for metric selection.

2. Map the customer journey

Break down the user journey from app open to delivery completion, identifying key stages where metrics can be tracked (e.g., acquisition, activation, retention, delivery experience).

3. Define north-star and supporting metrics

Propose a north-star metric (e.g., completed orders per active customer) and then list supporting metrics for each journey stage and stakeholder (consumers, dashers, merchants).

4. Prioritize and explain rationale

Select the most important metrics and justify why they matter for DoorDash's strategy, using a framework like HEART or AARRR to show structured thinking.

5. Discuss trade-offs and monitoring

Acknowledge potential trade-offs (e.g., growth vs. delivery time) and mention how you'd monitor metrics over time and set targets.

Key Points to Mention

North-star metric: Completed orders per active customer (or similar) to capture core value.
Consumer metrics: Order frequency, retention rate, average order value (AOV), delivery time, and customer satisfaction (CSAT/NPS).
Dasher metrics: Dasher utilization rate, acceptance rate, and earnings per hour to ensure supply health.
Merchant metrics: Merchant retention, order volume per merchant, and menu conversion rate.
Marketplace health: Delivery reliability (on-time rate), cancellation rate, and unit economics (contribution margin per order).
Prioritization framework: Use HEART or AARRR to categorize and prioritize metrics, and mention leading vs. lagging indicators.

AI-generated suggestions, not part of the candidate's original notes. May be inaccurate — verify before relying on them.