I went straight to user segments, which felt right in the moment but I probably spent too long on casual fans versus die-hards before getting to actual product ideas.
Start by clarifying ESPN's current position within Disney's streaming strategy and the specific user segment you're targeting. Then, identify a high-impact problem area (e.g., fan engagement, subscription growth, or content discovery) and propose a prioritized solution with clear success metrics. Focus on demonstrating product sense by connecting user needs to business goals and Disney's broader ecosystem.
Pro tip: Anchor your answer in ESPN's unique value proposition—live sports rights and real-time engagement—and show how improvements can drive Disney+ bundle adoption and reduce churn. Avoid generic features; instead, tie every idea to measurable outcomes like watch time, DAU/MAU, or subscriber retention.
Ask clarifying questions to understand ESPN's current priorities, target users, and constraints within Disney. For example, are we focusing on ESPN+ growth, retention, or engagement?
Choose a specific user segment (e.g., casual fans, fantasy sports players) and map their key pain points in the current ESPN experience, such as fragmented content or lack of personalized highlights.
Generate 2-3 potential improvements, then prioritize using a framework like RICE (Reach, Impact, Confidence, Effort) or impact vs. effort. Focus on solutions that leverage ESPN's live sports advantage.
Propose clear metrics to measure the success of your chosen solution, such as increased daily active users, watch time per session, or subscription conversion rate.
Briefly discuss how you would execute the idea, including cross-functional dependencies (e.g., with Disney+ teams) and potential risks like content rights or technical scalability.
AI-generated suggestions, not part of the candidate's original notes. May be inaccurate — verify before relying on them.