I went with a crypto trading app because, well, Coinbase.
Choose a fintech app you know well (e.g., Venmo, Robinhood, or Coinbase itself) and frame your answer around a specific user journey, such as sending money or checking a balance. Start by defining the core accessibility barriers for visually impaired users, then propose prioritized improvements that balance user impact, technical feasibility, and business value. Close by tying your recommendations to Coinbase's mission of increasing economic freedom and its regulatory context.
Pro tip: Demonstrate awareness of WCAG 2.1 AA standards and native mobile accessibility APIs (VoiceOver/TalkBack), and mention how you'd measure success with metrics like task completion rate and SUS scores from visually impaired users. This shows you understand both the technical and product sides of accessibility.
Pick a fintech app you're familiar with and a high-value journey (e.g., sending crypto, viewing portfolio). Explain why this journey matters for visually impaired users.
Walk through the journey step-by-step and call out specific pain points: unlabeled buttons, poor contrast, complex gestures, lack of screen reader support, and time-sensitive actions.
Suggest concrete fixes (e.g., semantic labels, haptic feedback, voice-guided flows) and prioritize them using an impact/effort matrix, considering regulatory and business constraints.
Outline how you'd measure improvement: task success rate, time on task, error rate, and qualitative feedback from usability tests with visually impaired users.
Tie your recommendations to Coinbase's goals: expanding access to crypto, complying with accessibility laws, and building trust with diverse user segments.
AI-generated suggestions, not part of the candidate's original notes. May be inaccurate — verify before relying on them.