Start by clarifying the goal of integrating third-party services (e.g., driving revenue, enhancing user engagement, or building an ecosystem) and the target users. Then, map the end-to-end user journey from discovery to post-transaction, focusing on TikTok's unique strengths like short-form video and algorithm. Finally, prioritize features based on impact and feasibility, and define success metrics.
Pro tip: Emphasize how the integration can leverage TikTok's core loop—content consumption and creation—to create a seamless, native experience rather than a bolted-on feature. Also, consider the two-sided nature: the user journey and the merchant journey, as both are critical for success.
Ask clarifying questions to understand the primary goal (e.g., monetization, user engagement, merchant acquisition) and which third-party services to prioritize (e.g., restaurants, shops). Define the target users and their needs.
Outline the stages a user goes through: awareness, discovery, consideration, purchase, and post-purchase. For each stage, identify how TikTok's features (e.g., For You feed, search, profiles, live streams) can facilitate the journey.
Propose specific features for each stage, such as shoppable videos, in-app checkout, or merchant profiles. Ensure they are native to TikTok and leverage its strengths like personalization and social proof.
Consider how merchants will onboard, manage inventory, and fulfill orders. Propose APIs or partner tools that make integration easy and scalable, and think about incentives for merchants to join.
Identify key metrics (e.g., conversion rate, GMV, user retention, merchant satisfaction) and propose an MVP to test assumptions. Outline a roadmap for iteration based on data.
AI-generated suggestions, not part of the candidate's original notes. May be inaccurate — verify before relying on them.