This was basically the whole interview in one question.
Structure your answer as a chronological walkthrough of the experimentation lifecycle, from hypothesis to decision, explicitly covering each requested component. Use concrete examples from a marketplace or ML context (e.g., ranking model, delivery time prediction) to illustrate statistical concepts and pitfalls. Conclude with a balanced comparison of frequentist and Bayesian methods, emphasizing when each is appropriate.
Pro tip: Emphasize that experimentation is a decision-making tool, not just a statistical exercise—always tie results back to business impact and guardrail metrics. Mention that at DoorDash, network interference and sample ratio mismatch are particularly critical due to the two-sided marketplace and dynamic pricing.
Start with a clear, falsifiable hypothesis (e.g., 'Adding a new ranking feature will increase conversion rate by 2%'). Choose a primary metric (OEC) and guardrail metrics (e.g., delivery time, cancellation rate) that align with business goals.
Determine unit of randomization (user, session, store), calculate required sample size using power analysis (α=0.05, power=0.8, MDE). Consider variance reduction techniques like CUPED if applicable.
Launch the test, but avoid peeking at results prematurely. Monitor for sample ratio mismatch (SRM) and other data quality issues. Use sequential testing or Bayesian methods if early stopping is necessary.
Apply the appropriate statistical test (e.g., t-test, Mann-Whitney, bootstrap) based on metric distribution. Check for pitfalls: multiple comparisons (use Bonferroni or FDR), novelty effects (run longer), network interference (cluster randomization), Simpson's paradox (segment analysis).
Decide whether to ship, iterate, or abandon based on statistical and practical significance. Briefly compare frequentist (p-values, confidence intervals) vs. Bayesian (posterior probabilities, credible intervals) approaches, noting trade-offs in interpretability and flexibility.
AI-generated suggestions, not part of the candidate's original notes. May be inaccurate — verify before relying on them.