I went straight to supply-demand ratios and talked about things like average delivery time and order fulfillment rate.
Start by structuring your answer around a metric framework like the HEART or AARRR model, then tailor it to food delivery by focusing on marketplace dynamics. For the supply-demand balance, identify metrics that directly measure restaurant availability, order fulfillment, and customer experience to infer if there are too many or too few restaurants.
Pro tip: Emphasize that the right balance is market-specific and time-dependent; propose segmenting metrics by geography and time of day to avoid oversimplifying. Also, mention that you'd validate metrics with A/B tests or natural experiments to establish causality.
Outline the main areas to track: customer acquisition and retention, order and delivery efficiency, restaurant supply health, and overall marketplace liquidity. This shows a structured approach.
For each category, list 2-3 concrete metrics. For example, customer: DAU/MAU, retention rate; order: order volume, average order value, delivery time; restaurant: active restaurants, restaurant churn, average prep time.
Focus on metrics that signal imbalance: order fulfillment rate, restaurant utilization rate, average wait time for orders, and customer search-to-order ratio. These indicate if supply meets demand.
Explain how each metric behaves in each scenario. For example, too few restaurants: high fulfillment failure, long wait times, low restaurant utilization; too many: low order volume per restaurant, high restaurant churn, low utilization.
Suggest how to act on these metrics, such as onboarding more restaurants or optimizing delivery zones, and how to validate with experiments like geolocation-based A/B tests.
AI-generated suggestions, not part of the candidate's original notes. May be inaccurate — verify before relying on them.