I went straight to the user and asked myself who actually needs a birthday app in 2024 when every social platform already reminds you.
Start by clarifying the goal and scope of the birthday app, then segment users and identify their key needs. Prioritize features based on impact and feasibility, and outline a phased roadmap with success metrics.
Pro tip: Anchor your answer in a clear product vision and tie every feature back to a specific user need and measurable outcome; this shows strategic thinking and avoids a feature-list trap.
Ask clarifying questions to understand the app's purpose (e.g., personal reminders, social coordination, gift suggestions) and target users. Define what success looks like.
Break down potential users (e.g., busy professionals, social butterflies, family organizers) and map their core jobs-to-be-done and pain points around birthdays.
Generate a broad set of features (e.g., reminders, gift ideas, group cards, event planning) and prioritize using a framework like RICE or impact/effort matrix.
Select a minimal set of features for the first release that delivers core value, then outline subsequent phases with clear milestones.
Identify key metrics (e.g., DAU, reminder engagement, gift purchase conversion) and plan for user feedback loops to guide future iterations.
AI-generated suggestions, not part of the candidate's original notes. May be inaccurate — verify before relying on them.