Acknowledge the lack of a control group and propose at least two independent quasi-experimental designs, such as synthetic control and difference-in-differences, to triangulate the causal effect. For each, detail assumptions, data requirements, diagnostics, and sensitivity analyses, then reconcile estimates into a clear ship/rollback/iterate recommendation.
Pro tip: Emphasize that no single method is definitive; triangulating multiple designs with different assumptions strengthens causal claims and helps quantify uncertainty. Also, proactively discuss how you'd bound effects if key assumptions fail, showing robustness.
Define the estimand (ATT of global launch on weekly revenue and 7-day retention) and inventory available data: pre/post periods, potential control units (e.g., similar markets, user segments), covariates, and known confounders like seasonality and concurrent campaigns.
Propose e.g., (1) Synthetic Control Method (SCM) using pre-launch data to construct a weighted combination of untreated markets, and (2) Difference-in-Differences (DiD) with a carefully chosen comparison group (e.g., markets with delayed rollout or similar pre-trends). For each, specify assumptions (e.g., parallel trends, no spillovers), data needs, and diagnostics (pre-trend tests, placebo tests).
Use placebo tests, bootstrapping, or Bayesian methods to quantify uncertainty. If assumptions are questionable, derive bounds (e.g., Rosenbaum bounds for unmeasured confounding, or partial identification) to show the range of plausible effects.
Adjust for seasonality (e.g., time fixed effects, seasonal decomposition) and concurrent campaigns (e.g., include campaign indicators, use propensity score weighting). Compare estimates from both strategies; if they conflict, investigate sources (e.g., different assumptions, data issues) and consider a meta-analytic or Bayesian model averaging approach.
Synthesize findings: if both methods show a positive, robust effect, recommend ship; if negative or highly uncertain, recommend rollback or iterate. Clearly state the decision criteria (e.g., effect size, confidence intervals, business impact) and acknowledge limitations.
AI-generated suggestions, not part of the candidate's original notes. May be inaccurate — verify before relying on them.