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Uber·Product Manager·Onsite - Product Sense / Strategy·Senior

Senior
May 2026

Summary

PM interview at Uber, one question focused on large-scale event logistics for the core rides product. Pretty open-ended, which I wasn't fully prepared for.

Questions Asked (1)

Q1

How would you improve the pickup and drop-off experience on Uber during large-scale events with crowds exceeding 10,000 people?

Product Sense & IdeationProduct StrategyAdaptability & Ambiguity
Author's notes

I jumped straight into supply-demand balancing and surge pricing adjustments, which in hindsight felt too obvious.

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AI HintsAI Generated

Suggested Approach

Start by clarifying the scope and constraints of large-scale events, then break down the pickup/drop-off experience into key stages: pre-event, during event, and post-event. Identify pain points for riders and drivers, prioritize solutions based on impact and feasibility, and propose a mix of short-term operational fixes and long-term product innovations.

Pro tip: Emphasize the importance of driver incentives and real-time communication, as these are often overlooked but critical for smooth operations during high-demand events. Also, consider partnerships with event organizers and local authorities to create designated zones and share data.

1. Clarify and Scope

Ask clarifying questions to understand event specifics (e.g., venue type, duration, expected attendance) and Uber's current capabilities. Define success metrics such as wait time, driver utilization, and rider satisfaction.

2. Map the User Journey

Break down the pickup/drop-off experience into phases: before, during, and after the event. Identify pain points for both riders (e.g., long walks, confusion) and drivers (e.g., traffic, difficulty finding riders).

3. Generate and Prioritize Solutions

Brainstorm potential improvements across technology, operations, and partnerships. Prioritize based on impact, effort, and alignment with Uber's goals. Consider quick wins and long-term bets.

4. Define Implementation and Metrics

Outline how to implement top solutions, including necessary resources, timeline, and cross-functional collaboration. Define how to measure success and iterate based on feedback.

Key Points to Mention

  • Designated pickup/drop-off zones with clear signage and in-app navigation to reduce confusion and congestion.
  • Dynamic pricing and driver incentives to ensure supply meets demand during peak times.
  • Real-time communication with riders and drivers about wait times, zone changes, and alternative options.
  • Partnerships with event organizers and local authorities for traffic management and exclusive zones.
  • Use of geofencing and machine learning to predict demand and optimize staging areas.
  • Post-event feedback loops to continuously improve the experience for future events.

AI-generated suggestions, not part of the candidate's original notes. May be inaccurate — verify before relying on them.