I jumped straight into features and the interviewer kind of just waited for me to finish before asking who I was building this for.
Start by clarifying the goal and scope of the product, then segment users and identify their key pain points. Brainstorm solutions that leverage Facebook's unique strengths (social graph, local groups, marketplace) and prioritize based on impact and feasibility. Conclude with success metrics and a basic go-to-market plan.
Pro tip: Emphasize how the product can create a flywheel effect by leveraging existing Facebook Groups and Marketplace data to bootstrap supply and demand, rather than building from scratch.
Ask clarifying questions to understand the product's objective, target users, and constraints. Define what success looks like for Facebook.
Identify key user segments (e.g., homeowners, renters, handymen) and their pain points in finding and hiring local services. Prioritize segments based on size and alignment with Facebook's mission.
Generate ideas for features that connect users with providers, such as a dedicated marketplace, integration with Groups, or a review system. Consider how to leverage Facebook's social graph and existing infrastructure.
Evaluate ideas based on impact, effort, and strategic fit. Define a minimum viable product that addresses the most critical pain points and can be tested quickly.
Define success metrics (e.g., match rate, time to hire, user satisfaction) and outline a go-to-market strategy, including launch plan and growth loops.
AI-generated suggestions, not part of the candidate's original notes. May be inaccurate — verify before relying on them.