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Google·Product Manager·Onsite - Product Sense / Strategy·Intermediate

IntermediatePrefer not to say
Apr 2026

Summary

PM interview at Google with a classic product strategy question about sunsetting one of their own products. Short but deceptively tricky.

Questions Asked (1)

Q1

If you could shut down one Google product, which would it be and why?

Product StrategyProduct Sense & IdeationRoadmap Prioritization
Author's notes

I froze for a second because picking something too obscure feels like a cop-out but picking something big feels risky.

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AI HintsAI Generated

Suggested Approach

Choose a product that is either underperforming, misaligned with Google's strategic priorities, or facing significant ethical or regulatory challenges. Frame your answer around a clear product evaluation framework, such as impact on users, business value, and strategic fit, and propose a thoughtful alternative or transition plan. Demonstrate empathy for users and awareness of Google's broader ecosystem.

Pro tip: Avoid picking a core product like Search or YouTube; instead, target a peripheral or declining product and show how shutting it down could free up resources for higher-impact initiatives. Acknowledge the human impact and suggest a responsible sunsetting process.

1. Define evaluation criteria

Outline the criteria you would use to assess a product's viability, such as user impact, revenue, strategic alignment, and ethical considerations.

2. Select a product

Choose a specific Google product that scores poorly on your criteria, and briefly justify your choice with data or reasoning.

3. Analyze trade-offs

Discuss the potential benefits and drawbacks of shutting it down, including effects on users, the ecosystem, and Google's reputation.

4. Propose a transition plan

Suggest how to mitigate negative impacts, such as migrating users to alternative products or open-sourcing the technology.

5. Connect to strategy

Tie your decision back to Google's mission and long-term goals, showing how reallocating resources could drive innovation.

Key Points to Mention

  • User impact and ethical responsibility
  • Strategic alignment with Google's mission and priorities
  • Resource reallocation to higher-impact areas
  • Competitive landscape and market trends
  • Regulatory or legal challenges
  • Transition and communication plan for affected users

AI-generated suggestions, not part of the candidate's original notes. May be inaccurate — verify before relying on them.