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This question is basically five questions wrapped in a trench coat.
Use a structured narrative that follows the scientific method: start with the vague problem, show how you framed it into a testable hypothesis, describe data sourcing and cleaning, explain your modeling choices and validation, and end with a defensible impact quantification that accounts for confounders. Emphasize stakeholder communication and lessons learned, especially around uncertainty and data limitations.
Pro tip: Quantify impact using a causal inference method like difference-in-differences or propensity score matching, and explicitly state the assumptions that make it defensible. This shows you understand that correlation isn't causation and that stakeholders need to trust the number.
Describe the vague business problem, how you scoped it down, and the specific, testable hypothesis you formed. Explain how you aligned it with business goals.
List the data sources you used, how you evaluated data quality, and what biases or limitations you identified. Mention how you cleaned or imputed data and any trade-offs.
Explain why you selected a particular model or statistical method (e.g., regression, A/B test, causal model) and how you validated assumptions (e.g., sensitivity analysis, holdout set, diagnostics).
Describe how you measured impact beyond simple before-and-after, such as using control groups, difference-in-differences, or uplift modeling. Discuss how you accounted for confounders and estimated uncertainty.
Explain how you communicated uncertainty to non-technical stakeholders (e.g., confidence intervals, scenario analysis) and what you would do differently with 10% more data (e.g., better power, more granular segments).
AI-generated suggestions, not part of the candidate's original notes. May be inaccurate — verify before relying on them.