Makes sense they'd ask this at Lyft given the rides rewards angle.
Choose a loyalty program you genuinely know well and can analyze through a product lens, ideally one with clear mechanics and measurable outcomes. Structure your answer to show how the program drives user behavior, retention, and business value, then connect it to Lyft's context and the PM role.
Pro tip: Pick a program that is not an obvious competitor to Lyft (e.g., avoid Uber Rewards) and explicitly tie your analysis back to Lyft's marketplace dynamics, such as balancing rider and driver incentives.
State your favorite loyalty program and briefly explain why you personally use it, showing authentic user empathy.
Describe how the program works—earning, redemption, tiers—and what problem it solves for users and the business.
Discuss how the program influences user behavior (e.g., frequency, retention, cross-selling) and creates a competitive moat or network effect.
Show balanced thinking by noting what works well and what could be improved, demonstrating critical product sense.
Relate insights to Lyft's two-sided marketplace, suggesting how similar principles could apply to rider and driver loyalty.
AI-generated suggestions, not part of the candidate's original notes. May be inaccurate — verify before relying on them.