LinkedIn·Product Manager·Onsite - Product Sense / Strategy·Senior

SeniorPrefer not to say

Jul 2026

Summary

LinkedIn PM interview, got a civic-tech product design question which sounds fun until you realize how many ways it can go sideways.

Questions Asked (1)

Design a product that encourages people to vote.

Product Sense & IdeationProduct StrategyGo-to-Market (GTM)

Author's notes

I went straight to the obvious stuff, reminders, social proof, gamification badges, and could tell midway through that I was just listing features without a real user problem anchoring it.

Create a free account to read the full note

AI HintsAI Generated

Suggested Approach

Start by clarifying the goal: increase voter turnout among LinkedIn's user base. Then, design a product that leverages LinkedIn's unique strengths—professional network, trusted connections, and data—to encourage civic participation without being partisan. Structure your answer by defining the problem, proposing a solution, and outlining a go-to-market strategy.

Pro tip: Emphasize non-partisanship and trust: LinkedIn's brand is professional and neutral, so the product must avoid political bias. Also, consider how to measure success beyond just votes—such as increased civic engagement or platform engagement.

1. Clarify the Problem and Goals

Ask clarifying questions to understand the scope: Is this for a specific election or ongoing? What are the success metrics? Define the target audience (e.g., LinkedIn users in the US) and the primary goal (e.g., increase voter registration and turnout).

2. Identify User Needs and Pain Points

Understand why people don't vote: lack of information, apathy, logistical barriers. Consider how LinkedIn's professional context can address these—e.g., trusted information from connections, reminders, and social proof.

3. Brainstorm and Prioritize Solutions

Generate ideas that leverage LinkedIn's features: a voter registration tool integrated into profiles, a 'I Voted' badge, reminders from connections, or a non-partisan information hub. Prioritize based on impact, feasibility, and alignment with LinkedIn's brand.

4. Define the Product and Key Features

Describe the chosen product in detail: core functionality, user flow, and how it encourages voting. For example, a 'Voter Hub' that shows personalized ballot information, allows users to pledge to vote, and share with their network.

5. Outline Go-to-Market and Success Metrics

Explain how to launch and promote the product: partnerships with election authorities, in-app notifications, and leveraging influencers. Define success metrics: number of registrations, pledges, and actual votes (if measurable), as well as engagement metrics.

Key Points to Mention

Non-partisanship: Ensure the product is neutral and doesn't favor any political party or candidate.
Leverage LinkedIn's network: Use connections and professional identity to create social accountability and trust.
Integration with existing features: Utilize profiles, feed, and messaging to seamlessly incorporate voting encouragement.
Partnerships: Collaborate with non-profits like Rock the Vote or election officials for accurate information.
Privacy and data security: Address how user data will be protected, especially around political preferences.
Measurement: Define clear metrics for success, such as registration rates, pledge conversions, and turnout impact.

AI-generated suggestions, not part of the candidate's original notes. May be inaccurate — verify before relying on them.