Lyft·Product Manager·Onsite - Product Sense / Strategy·Senior

Senior

Jun 2026

Summary

PM interview at Lyft with a cross-company design prompt, basically they put you in the shoes of a Home Depot PM and asked you to build something from scratch. Pretty broad question that covers a lot of ground in one shot.

Questions Asked (1)

You're the PM at Home Depot. Design a product that helps customers grow their own plants at home. Walk through your market sizing, target customer segments, core features, and go-to-market plan.

Product Sense & IdeationGo-to-Market (GTM)Product Strategy

Author's notes

This one sprawls in every direction if you let it.

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AI HintsAI Generated

Suggested Approach

Start by clarifying the goal: is this a new product for Home Depot to increase customer lifetime value and basket size? Then structure your answer around market sizing, target segments, core features, and GTM. Use a top-down approach for market sizing, prioritize segments based on pain points and willingness to pay, and align features with Home Depot's strengths (e.g., in-store expertise, supply chain).

Pro tip: Tie your product back to Home Depot's core value proposition: helping customers succeed at home projects. Emphasize how the product can drive foot traffic and cross-sell other Home Depot products (e.g., soil, tools, fertilizers).

1. Clarify and Set Context

Ask clarifying questions to understand constraints (e.g., budget, timeline, strategic fit) and restate the goal: design a product to help customers grow plants at home, leveraging Home Depot's assets.

2. Market Sizing

Estimate the total addressable market (TAM) using a top-down approach: number of US households, percentage interested in gardening, average spend on gardening supplies. Then narrow to serviceable obtainable market (SOM) based on Home Depot's reach.

3. Target Customer Segments

Identify 2-3 key segments (e.g., beginners, hobbyists, urban dwellers) and prioritize based on size, pain points, and alignment with Home Depot's strengths. Create personas to illustrate needs.

4. Core Features

Propose features that address segment pain points and leverage Home Depot's capabilities: e.g., smart gardening kit with sensors, mobile app with personalized guidance, subscription for supplies, in-store workshops.

5. Go-to-Market Plan

Outline GTM strategy: positioning, pricing, promotion, and distribution. Leverage Home Depot's stores, website, and app. Consider partnerships, influencer marketing, and loyalty programs.

Key Points to Mention

Market sizing: Use a top-down approach, estimate TAM/SAM/SOM, and validate with data sources (e.g., census, industry reports).
Customer segments: Prioritize based on pain points, willingness to pay, and strategic fit; consider beginners, urban dwellers, and busy professionals.
Core features: Focus on simplicity, education, and automation; integrate with Home Depot's existing products and services.
Go-to-market: Leverage Home Depot's physical stores and digital channels; consider subscription model and cross-selling opportunities.
Metrics: Define success metrics (e.g., adoption rate, customer retention, basket size increase) and iterate based on feedback.
Competitive landscape: Acknowledge existing solutions (e.g., Click & Grow, AeroGarden) and differentiate through Home Depot's brand trust and omnichannel presence.

AI-generated suggestions, not part of the candidate's original notes. May be inaccurate — verify before relying on them.