I jumped straight into features and completely skipped defining the user.
Start by clarifying the goal and constraints (e.g., mobile vs. web, target users, core features) to show product thinking. Then outline a high-level user flow and key screens, focusing on the core loop of creating, sharing, and collaborating on wishlists. Finally, discuss trade-offs and potential metrics for success, tying back to Asana's collaborative ethos.
Pro tip: Anchor your design around a specific user need (e.g., reducing gift-giving anxiety) and show how Asana's values (clarity, collaboration) can be embedded. This demonstrates strategic alignment and empathy.
Ask clarifying questions to understand the target platform, primary users, and core use cases. Define the problem statement and success metrics.
Sketch the end-to-end user journey: creating a wishlist, adding items, sharing with friends, and collaborating (e.g., claiming gifts). Highlight key screens and interactions.
Discuss which features are must-have vs. nice-to-have, and explain trade-offs (e.g., privacy vs. discoverability). Consider technical feasibility and scalability.
Explain how friends can interact: commenting, reserving items, or suggesting gifts. Address privacy controls and notifications to avoid spoiling surprises.
Propose success metrics (e.g., wishlist creation rate, share rate, engagement) and how you'd iterate based on user feedback.
AI-generated suggestions, not part of the candidate's original notes. May be inaccurate — verify before relying on them.