Start by clarifying the table schemas and relationships, then break the problem into three parts: compute average revenue per user (ARPU) for test vs. control, find top 3 users by order count per arm, and calculate the percentage of users with >5 orders. Use CTEs to modularize the query, ensuring filters (January 2024, SF region) are applied consistently across all parts.
Pro tip: In A/B testing, always verify that the assignment is mutually exclusive and that users are correctly attributed to their groups; also consider whether revenue should be summed per user before averaging to avoid double-counting.
Identify the three tables (e.g., campaign_assignment, sessions, orders) and their join keys (likely user_id). Clarify how to link sessions to orders and how to filter by region and date.
Create a base dataset by joining campaign_assignment with sessions (filtered to Jan 2024 and SF region) and then with orders. Ensure only users in the experiment are included.
Aggregate revenue per user, then average by group. Use a CTE to calculate total revenue per user, then average across users in each group.
Count orders per user per group, then rank users within each group using a window function (e.g., ROW_NUMBER or RANK) and select top 3.
For each group, count users with more than 5 orders and divide by total users in that group, then multiply by 100.
AI-generated suggestions, not part of the candidate's original notes. May be inaccurate — verify before relying on them.