I went straight to GMV and order volume and the interviewer just kind of waited, like they wanted more.
Start by framing the launch as a marketplace with three sides: customers, restaurants, and delivery partners. Then structure your metrics around the customer funnel (acquisition, activation, retention, referral) and supply-side health (restaurant onboarding, delivery partner availability), and finally tie them to unit economics and growth. Emphasize that early-stage launches should prioritize leading indicators like activation and repeat rate over lagging revenue.
Pro tip: Don't just list metrics—show how you'd prioritize them by phase: first 30 days focus on supply and activation, 60-90 days on retention and liquidity, and beyond on unit economics. This demonstrates strategic thinking and an understanding of marketplace dynamics.
Clarify what success means for the launch: is it achieving liquidity, reaching a certain order volume, or proving unit economics? Break the launch into phases (e.g., 0-30, 30-90, 90+ days) to prioritize metrics accordingly.
Identify key metrics at each stage: acquisition (app installs, sign-ups), activation (first order), retention (repeat orders, cohort retention), and referral (NPS, invites). Focus on the conversion rates between stages.
Track restaurant onboarding (number of active restaurants, menu coverage), delivery partner supply (active partners, acceptance rate, delivery time), and their impact on customer experience.
Measure how well supply meets demand: order fulfillment rate, search-to-order conversion, and delivery time. High liquidity indicates a healthy marketplace.
Track contribution margin per order, customer acquisition cost (CAC), lifetime value (LTV), and order frequency. Ensure the launch is on a path to profitability.
AI-generated suggestions, not part of the candidate's original notes. May be inaccurate — verify before relying on them.