I jumped straight into features and totally skipped user segmentation, which I regretted about two minutes in.
Start by clarifying the goal and constraints of the vending machine in a hotel lobby, then segment users and identify their needs. Brainstorm features that address those needs, prioritize based on impact and feasibility, and define success metrics.
Pro tip: Focus on the unique context of a hotel lobby—guests are often in a hurry, may have different cultural preferences, and expect premium or convenience items. Consider how the vending machine can enhance the hotel's brand and guest experience, not just dispense products.
Ask questions to understand the hotel's goals (e.g., revenue, guest satisfaction), target users (business travelers, tourists), and constraints (space, budget, technology).
Identify key user segments (e.g., late-night arrivals, business travelers needing essentials) and their pain points or desires (convenience, speed, unique items).
Brainstorm features that address user needs, such as 24/7 availability, contactless payment, personalized recommendations, and curated product selections (e.g., travel essentials, local souvenirs).
Evaluate features based on impact vs. effort, and propose a minimum viable product that balances user value with technical and cost feasibility.
Outline metrics like usage rate, average transaction value, and guest satisfaction scores, and suggest a plan for gathering feedback and iterating.
AI-generated suggestions, not part of the candidate's original notes. May be inaccurate — verify before relying on them.