I went with daily active users who post or view at least one Story, framing it around habitual engagement rather than raw view counts.
Start by clarifying the product's core value proposition and the company's strategic goals, then propose a North Star metric that captures sustainable user engagement and aligns with long-term business success. Explain why your chosen metric is superior to alternatives, and how it balances growth with user well-being.
Pro tip: Acknowledge that the North Star metric may evolve as the product matures, and suggest a 'constellation' of supporting metrics to ensure a holistic view of health. This shows strategic thinking and avoids over-simplification.
Restate Instagram Stories' mission to connect users through ephemeral, authentic sharing, and align with Meta's broader objectives like engagement and monetization.
Determine the key action that delivers value to both users and the business, such as daily active creators sharing stories that drive viewer engagement.
Select a metric like 'Daily Active Story Creators' or 'Stories Engagement Rate' that reflects sustainable growth and user habit formation.
Explain why this metric predicts long-term success, how it correlates with revenue, and how it avoids vanity or easily manipulated numbers.
Mention complementary metrics (e.g., retention, time spent, ad revenue) and discuss potential trade-offs, such as growth vs. quality.
AI-generated suggestions, not part of the candidate's original notes. May be inaccurate — verify before relying on them.