I went straight into features and the interviewer just kind of waited.
Start by clarifying the goal and scope of the product—whether it's for discovery, social sharing, or education—and then segment wine drinkers into meaningful personas. Choose one underserved segment, define their key pain points, and brainstorm solutions that leverage Meta's strengths in social connection and personalization. Finally, prioritize one idea, sketch its core features, and define success metrics.
Pro tip: Anchor your product in a specific user pain point and show how it creates a flywheel effect for Meta's ecosystem—e.g., more engagement, richer data, or new monetization. Avoid generic features that any company could build; emphasize what Meta uniquely enables.
Ask clarifying questions to understand the product's purpose (e.g., increase engagement, drive ad revenue, enter a new market) and constraints (e.g., platform, timeline).
Divide wine drinkers into distinct segments based on behavior, expertise, and social needs (e.g., novices, enthusiasts, social drinkers, collectors).
For a chosen segment, articulate their key frustrations and unmet needs (e.g., intimidation, lack of personalized recommendations, desire to share experiences).
Generate multiple product ideas that address the pain points, then prioritize using a framework like RICE or impact/effort, considering Meta's strengths.
Describe the core features of the prioritized solution, how it integrates with Meta's platforms, and the metrics that would indicate success (e.g., DAU, engagement rate, ad revenue).
AI-generated suggestions, not part of the candidate's original notes. May be inaccurate — verify before relying on them.