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Asana·Product Manager·Onsite - Product Sense / Strategy·Intermediate

IntermediatePrefer not to say
Apr 2026

Summary

Went through a product design round at Asana where they threw an Amazon wishlist question at me. Felt a bit odd prepping for Asana and then getting asked about a competitor's feature, but I guess they just want to see how you think.

Questions Asked (1)

Q1

How would you improve the design of Amazon's wishlist feature?

Product Sense & IdeationProduct Strategy
Author's notes

I started by trying to define who actually uses wishlists and why, which felt like the right move, but I spent too long on that and rushed the actual improvement ideas.

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AI HintsAI Generated

Suggested Approach

Start by clarifying the goal of the wishlist feature and the target user, then identify key pain points and opportunities through a structured product lens. Prioritize improvements based on impact and feasibility, and propose a roadmap with success metrics. Show how your approach aligns with Asana's collaborative work management focus.

Pro tip: Frame your answer around Asana's core value of team collaboration—suggest features that turn personal wishlists into shared, actionable project plans, and quantify the impact with metrics like engagement and conversion.

1. Clarify Objective & User

Ask clarifying questions to understand the primary goal (e.g., increase retention, drive purchases) and the target user (e.g., frequent shoppers, gift-givers). This ensures your improvements are user-centric and business-aligned.

2. Identify Pain Points & Opportunities

Analyze current wishlist limitations such as lack of collaboration, poor organization, or limited sharing. Use user journey mapping to uncover friction points and unmet needs.

3. Brainstorm & Prioritize Solutions

Generate a range of ideas (e.g., collaborative wishlists, smart recommendations, price tracking) and prioritize using a framework like RICE or impact/effort matrix. Focus on high-impact, feasible improvements.

4. Define Success Metrics & Roadmap

Propose specific metrics (e.g., wishlist creation rate, share rate, conversion) and outline a phased rollout. Tie metrics to business goals and user outcomes.

5. Align with Company Strategy

Connect your improvements to Asana's mission of helping teams orchestrate work. For example, suggest integrating wishlists with project management tools to turn ideas into actionable tasks.

Key Points to Mention

  • User segmentation and jobs-to-be-done for wishlist users
  • Collaboration features (shared wishlists, comments, assignments)
  • Integration with Asana's project management capabilities
  • Prioritization frameworks (RICE, impact/effort)
  • Success metrics (engagement, conversion, retention)
  • Competitive analysis (e.g., Pinterest, Amazon Lists)

AI-generated suggestions, not part of the candidate's original notes. May be inaccurate — verify before relying on them.