I went straight to the obvious stuff, rides and surge pricing, and kind of forgot that Uber has like five different business lines now.
Start by clarifying the goal and scope, then structure your answer around Uber's revenue streams (rides, delivery, freight, advertising) and levers (pricing, incentives, new products, cross-sell). Prioritize opportunities using a framework like RICE or impact/effort, and propose a concrete, measurable plan with metrics and risks.
Pro tip: Anchor your answer in Uber's unique two-sided marketplace dynamics and network effects, and show how your ideas leverage existing assets (driver supply, user base, data) to create defensible revenue growth.
Ask whether the focus is short-term or long-term, and whether it's global or specific to a market. Confirm if we're optimizing existing revenue or exploring new streams.
Break down Uber's revenue by segment (Mobility, Delivery, Freight, Advertising) and identify levers: pricing, commissions, incentives, cross-sell, new products, and operational efficiency.
Brainstorm specific initiatives for each lever, then prioritize using a framework like RICE (Reach, Impact, Confidence, Effort) or impact/effort matrix, considering Uber's strategic goals.
Pick 1-2 top ideas and detail how you'd implement them: target segment, required resources, timeline, and potential risks. Include success metrics like revenue lift, take rate, or retention.
Define how you'd measure impact (A/B tests, cohort analysis) and outline a feedback loop to iterate. Mention potential trade-offs like driver satisfaction or regulatory hurdles.
AI-generated suggestions, not part of the candidate's original notes. May be inaccurate — verify before relying on them.