Start by acknowledging the current adversarial relationship between hotels and Airbnb, then reframe Airbnb as a complementary platform that can help hotels reach new customers and optimize their offerings. Propose a phased strategy that includes building trust, creating value-added services, and leveraging data to demonstrate mutual benefits.
Pro tip: Emphasize that shifting perception requires a combination of product changes, strategic partnerships, and clear communication—not just marketing. Show that you understand hotels' core concerns (e.g., regulatory, brand, revenue) and address them directly.
Show empathy by recognizing hotels' fears about competition, brand dilution, and regulatory issues. This builds credibility and sets the stage for a constructive dialogue.
Position Airbnb not as a threat but as a way to attract different customer segments, fill inventory gaps, and provide additional distribution channels. Highlight success stories where hotels have benefited.
Propose specific product features or partnership models, such as listing hotels on Airbnb, offering management tools, or co-marketing opportunities. Focus on win-win scenarios.
Share data and insights that demonstrate the benefits, and commit to transparent practices. Address regulatory and brand concerns proactively.
Outline metrics to track perception shift and partnership success, and emphasize the importance of continuous feedback and iteration.
AI-generated suggestions, not part of the candidate's original notes. May be inaccurate — verify before relying on them.