← Perplexity AI Interview Insights
Picked a product I actually use daily which helped, but I rambled a bit trying to cover too many angles at once.
Choose a product you know deeply and that aligns with Perplexity's focus on information discovery and AI. Structure your answer by first stating the product and its core value proposition, then analyze its UX using a framework like 'Jobs to be Done' or Nielsen's heuristics, and finally tie your insights back to principles relevant to Perplexity's product.
Pro tip: Select a product that is not a direct competitor but shares similar UX challenges (e.g., complexity, trust, or speed) to Perplexity. This shows you can draw analogies and apply learnings without seeming biased or overly critical.
Choose a product with strong UX that solves a problem similar to Perplexity's, such as information retrieval, AI interaction, or knowledge management. Avoid obvious choices like Google or ChatGPT unless you have a unique angle.
Briefly explain what the product does and why its UX is exceptional. Focus on how it addresses user needs, reduces friction, or creates delight.
Use a structured approach like 'Jobs to be Done', 'HEART', or 'Nielsen's heuristics' to evaluate specific UX aspects. Highlight 2-3 key design decisions that contribute to its success.
Draw parallels between the product's UX strengths and Perplexity's goals, such as trust, speed, or conversational AI. Suggest how these principles could be applied or already are.
Reiterate why this product exemplifies good UX and what key takeaway you would bring to Perplexity as a PM.
AI-generated suggestions, not part of the candidate's original notes. May be inaccurate — verify before relying on them.