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Asana·Product Manager·Onsite - Product Sense / Strategy·Intermediate

Intermediate
Jun 2026

Summary

Asana PM interview with a single product design question. Pretty open-ended, which sounds fun until you're actually sitting there trying to figure out who the user even is.

Questions Asked (1)

Q1

How would you design a ClassPass-style product for children?

Product Sense & IdeationProduct StrategyPricing & Monetization
Author's notes

My first instinct was to just map ClassPass one-to-one onto kids and call it a day.

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AI HintsAI Generated

Suggested Approach

Start by clarifying the goal and target age group, then adapt the ClassPass model to children's needs by focusing on safety, parental control, and flexible scheduling. Structure your answer around user personas, key features, monetization, and success metrics, while highlighting trade-offs and risks.

Pro tip: Emphasize the importance of trust and safety for children's products, and propose a parent-child dual interface to address both decision-maker and end-user needs. Also, consider partnerships with local activity providers to ensure supply and quality.

1. Clarify Goals and Scope

Ask clarifying questions to understand the product vision, target age range, and business objectives. Define what success looks like for this product.

2. Identify User Personas and Needs

Map out key stakeholders: parents (payers and decision-makers) and children (end-users). Understand their pain points, such as finding diverse activities, scheduling, and safety concerns.

3. Design Core Features and Experience

Outline essential features: activity discovery, booking, subscription management, safety verification, and parental controls. Consider a dual interface for parents and kids.

4. Define Monetization and Partnerships

Propose a subscription model for parents, possibly tiered by number of children or activities. Discuss partnerships with local activity providers and revenue sharing.

5. Prioritize and Measure Success

Prioritize features based on impact and feasibility. Define success metrics like active subscriptions, activity bookings, retention, and parent satisfaction.

Key Points to Mention

  • Safety and trust: background checks for providers, secure check-in/out, and parent visibility.
  • Flexibility: ability to book last-minute, cancel easily, and switch activities.
  • Age-appropriate activities: categorize by age groups and interests (sports, arts, STEM).
  • Parental controls: manage bookings, payments, and notifications.
  • Partnerships with local providers: ensure quality and variety, and handle logistics.
  • Monetization: subscription tiers, family plans, and potential add-ons like equipment rental.

AI-generated suggestions, not part of the candidate's original notes. May be inaccurate — verify before relying on them.