I started with user value which felt right but I spent too long on it and rushed the business case at the end.
Start by clarifying the strategic context: Spotify's mission, competitive landscape, and current artist/listener pain points. Then evaluate the opportunity through a structured framework that assesses user value, business impact, and feasibility, and conclude with a clear recommendation and next steps.
Pro tip: Frame your analysis around Spotify's two-sided marketplace—artists and listeners—and show how live streaming could strengthen both sides, but be explicit about the risks of cannibalizing existing features or spreading resources too thin.
Assess how live streaming aligns with Spotify's mission, current product strategy, and competitive positioning. Consider whether it enhances the core value proposition for artists and listeners.
Identify the unmet needs of artists (e.g., deeper fan engagement, monetization) and listeners (e.g., exclusive experiences, connection with artists). Validate whether live streaming solves these better than alternatives.
Estimate potential revenue streams (e.g., ticketing, subscriptions, ads), cost structure, and impact on key metrics like engagement, retention, and artist loyalty. Size the market and consider ROI.
Analyze technical requirements, content moderation, licensing, and operational challenges. Identify risks such as low adoption, competition from established players (e.g., Twitch, YouTube), and cannibalization of existing features.
Synthesize findings into a clear go/no-go decision, with a phased approach if appropriate (e.g., pilot, MVP). Outline success metrics and a validation plan.
AI-generated suggestions, not part of the candidate's original notes. May be inaccurate — verify before relying on them.