I went straight into user segments, which felt right, but I think I spent too long on it and rushed the actual design part.
Start by clarifying the goal of the redesign—whether it's to increase visitor satisfaction, accessibility, or revenue—and define the target user segments. Then, apply a product thinking framework like 'Understand, Ideate, Prioritize, Prototype, Test' to structure your answer, focusing on solving real user pain points with measurable outcomes.
Pro tip: Anchor your redesign in a clear product vision and success metrics (e.g., NPS, dwell time, accessibility score) to show you think like a PM, not just a designer. Also, acknowledge trade-offs (e.g., budget, space, community impact) to demonstrate strategic maturity.
Ask clarifying questions to define the objective (e.g., increase engagement, improve safety) and identify key user segments (families, elderly, tourists).
Map the current park experience and uncover user frustrations through observation, interviews, or data (e.g., crowded areas, lack of amenities).
Brainstorm features or services that address pain points, such as smart scheduling, interactive maps, or modular seating, prioritizing feasibility and impact.
Use a framework like RICE to prioritize ideas and define a minimum viable product (MVP) that delivers core value quickly.
Define success metrics (e.g., visitor satisfaction, usage rates) and outline a plan to test, learn, and iterate based on feedback.
AI-generated suggestions, not part of the candidate's original notes. May be inaccurate — verify before relying on them.