I went straight for match rate and DAU which felt obvious in retrospect.
Start by clarifying the goal of Facebook Dating: to help people find meaningful relationships, which drives engagement and retention. Then structure your answer around a metrics hierarchy: North Star, primary, secondary, and guardrail metrics, ensuring alignment with Meta's business model and user safety.
Pro tip: Emphasize that success isn't just about matches or messages, but about healthy, long-term relationships that keep users engaged and coming back, while also considering the unique privacy and safety challenges of dating within a social network.
State that Facebook Dating aims to help users find meaningful relationships, which increases engagement and retention on the platform.
Propose a metric like 'number of successful matches that lead to meaningful conversations' or 'weekly active matches' that captures the core value.
List metrics such as match rate, message rate, conversation depth, and retention of matched pairs, which indicate product health.
Mention safety metrics like report rate, block rate, and privacy compliance to ensure user trust and well-being.
Connect these metrics to Meta's overall goals, such as increased time spent, ad revenue, and user acquisition.
AI-generated suggestions, not part of the candidate's original notes. May be inaccurate — verify before relying on them.