I went straight to user segments, which in hindsight was fine but I probably spent too long on personas before getting to the actual product.
Start by clarifying the goal and scope of the app, then segment users and identify their core needs around birthdays. Prioritize features that deliver unique value, and outline a monetization strategy that aligns with Google's ecosystem and user privacy expectations.
Pro tip: Emphasize how the app leverages Google's strengths (e.g., Calendar, Contacts, AI) to create a seamless and intelligent experience, while being mindful of privacy and data security.
Ask clarifying questions to understand the app's primary objective (e.g., social connection, reminders, gift suggestions) and target audience (e.g., individuals, groups, businesses).
Identify key user segments (e.g., busy professionals, social butterflies, family organizers) and their pain points around birthdays, such as forgetting dates or finding gifts.
Brainstorm features that address user needs, such as smart reminders, gift recommendations, group cards, and social sharing. Prioritize based on impact and feasibility.
Propose monetization strategies (e.g., premium features, affiliate partnerships, ads) and define success metrics (e.g., DAU, retention, conversion rates).
Explain how the app integrates with Google's ecosystem (Calendar, Contacts, Assistant) and what makes it unique compared to competitors like Facebook or Evite.
AI-generated suggestions, not part of the candidate's original notes. May be inaccurate — verify before relying on them.