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Uber·Software Engineer·Technical Phone Screen·Intermediate

Intermediate
Jun 2026San Francisco

Summary

Uber business analyst interview with a market sizing question about e-scooters in SF. Pretty standard case format but the city-specific constraints made it trickier than I expected.

Questions Asked (1)

Q1

Estimate the number of e-scooter rental rides that could occur in San Francisco in a single month.

Product Analytics & MetricsProduct StrategyAdaptability & Ambiguity
Author's notes

I went top-down first, which in hindsight was probably the wrong call.

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AI HintsAI Generated

Suggested Approach

Break the problem into supply and demand components: estimate the number of e-scooters available in San Francisco, then estimate how many rides each scooter completes per day, and multiply by days in a month. Use a top-down approach with reasonable assumptions about population, usage patterns, and operational constraints, and clearly state your assumptions.

Pro tip: Show that you understand the difference between theoretical demand and actual rides by factoring in operational constraints like scooter availability, battery life, and rebalancing. Also, mention that you would validate your estimate with real-world data if available, such as Uber's internal metrics or public reports.

1. Clarify the scope and define the metric

Confirm that 'e-scooter rental rides' refers to individual trips taken on shared e-scooters within San Francisco in a month. Clarify whether it includes all operators or just Uber's, and whether it's for a typical month or a specific one.

2. Estimate the supply of e-scooters

Determine the number of e-scooters deployed in San Francisco. Use population (approx. 900k) and adoption rates, or regulatory caps (e.g., SFMTA permits allow up to 10,000 scooters). Assume a reasonable number like 5,000-10,000.

3. Estimate rides per scooter per day

Consider usage patterns: each scooter might be rented 2-5 times per day, depending on demand, battery life, and rebalancing. Use a conservative average like 3 rides per scooter per day.

4. Calculate monthly rides

Multiply the number of scooters by rides per day by 30 days. For example, 7,500 scooters * 3 rides/day * 30 days = 675,000 rides per month.

5. Sanity-check and refine

Compare with known data: San Francisco has about 500k adults; if 5% use e-scooters monthly with 2 rides each, that's 50k rides, which seems low. Adjust assumptions to ensure the estimate is plausible and within an order of magnitude.

Key Points to Mention

  • Population of San Francisco and target user segment (e.g., adults, commuters, tourists)
  • Regulatory environment: SFMTA permit caps and operator limits
  • Operational factors: battery life, charging, rebalancing, and maintenance downtime
  • Seasonality and weather impact on scooter usage
  • Competitive landscape: multiple operators (Lime, Bird, Spin) splitting the market
  • Validation with real-world data: public reports, Uber's internal data, or pilot programs

AI-generated suggestions, not part of the candidate's original notes. May be inaccurate — verify before relying on them.